Medios Sociales en mi Negocio

August 23, 2010
By Nora Amaya

[en]

Social media in my business: Understanding social media. Basic questions, basic principles.
Adapting social media strategies to the sales strategies in business, its becoming something necessary, although it is important to understand that for these to be effective we need to understand them. Basic Questions.
Q: Why do I need social media in my business?
A: Sell, promote and to retain customers.
Q: What can I sell through social media?
A: Any product or service that can benefit from good reputation and positive word of mouth.
Q: Are there any rules to social media?
A: Communicate, share and maintain.
Q: Should I worry about my privacy?
A: Yes, but remember you have control over the information, don't be afraid to share, just do it smartly.
Q: How can we ensure success utilizing social media?
A: Constance and congruency.

[es]

1.0 ENTENDIENDO LOS MEDIO SOCIALES

Adaptar los medios sociales a las estrategias de ventas en negocios se ha convertido en algo básico, sin embargo, entender que para que estos sean funcionales debemos saber cómo se operan y para que funciona.

Preguntas básicas. Read more »

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Funny video and the rap song that made him famous

August 17, 2010
By Mario Canamar

[es]

Video creado en base a entrevista realizada a Antoine Dodson de Alabama. El primero es el video de la entrevista original, el segundo es el video creado por The Gregory Bothers con la entrevista. Antoine Dodson tiene ahora página web dedicada a su música y se ha convertido en una celebridad de internet. Esto no es noticia, ni es nada realmente trascendente, pero es divertido.

[en]

This is not news, this is barely something that should matter, except for the fact that is funny. Of course, some healthy fun is always great. This has gone all over the web, has been in the news in different places and now Antoine Dodson (the guy in the video) has a website and has created some controversy in his hometown in Alabama.

Read more »

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Digital marketing… what is it about?

August 11, 2010
By Mario Canamar

[es]

El marketing digital es más que sólo sitios web. El ejemplo de la campaña de Cheetos, Battle of the Cheetos, social y muy entretenida.

[en]

Let’s talk about digital marketing. Gone are the days when people used to think about the internet as only for nerds in a basement. Kids are at it with so much intensity, that any 5 year old can now explain you the best new tricks for Google, Facebook and Twitter.

Internet marketing was about promoting a website and helping it be seen by potential clients. We used to have only PPC and SEO (which is older than people think), and then came along social media. Youtube made the web a TV and Twitter and Facebook made it thing to be carried everywhere. So what is Digital Marketing all about? Read more »

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Unexposure: Creating a brand online or hiding in the shadows

July 22, 2010
By Mario Canamar

[es]

Aunque muchos saben que es importante utilizar el internet como herramienta de marketing, no muchos saben como aprovecharla. Ciertamente reduce costos y facilita las ventas, pero no todos necesitan tener un sitio web: el internet es mucho mas que sitios. El internet es email, comunicación social (medios sociales), para información y entretenimiento. El internet se puede usar para extender las relaciones con los clientes, nutrir las ventas y facilitar las relaciones de atención al cliente son solo algunos ejemplos.
5 señales de que tu negocio necesita el internet: 1. El negocio necesita generar prospectos constantemente. 2. El negocio depende de clientes nuevos y regulares y de mantener relaciones con ellos para generar oportunidades de ventas adicionales. 3. El negocio merece ser más grande e influyente. 4. Alguna vez has escuchado a un cliente preguntar "¿Cómo puedo encontrarte en línea?" Cuando tratan de encontrar tu domicilio o información sobre tus productos. 5. Tu competencia está en linea y dominando. O no están en línea y quieres tomar ventaja siendo el primero.

[en]

There is a growing awareness of the need to go online. Most business owners today understand that you have to be online to even exist. The question that most of these business owners have is: Is it really for me? Or as an extension, if I go online, will I be able to sell? Is people really looking for my product online?

We tend to confuse online marketing with creating websites. And even though creating a website is an important decision and can be a powerful tool for your product’s marketing, it is hardly the only way to market online. The internet has more than websites, it is used for email, for social communication, for information and for entertainment.
Read more »

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And in the end… there will be a new champion

July 8, 2010
By Mario Canamar

[es]

La final se acerca y dos equipos que jamas la han ganado pero si la han perdido una vez se enfrentan. España y Holanda listos para sorprender al mundo luego de llegar a pesar de que enfrentaron a grandes equipos en el camino. Mis favoritos para ganar: España, pero por un margen muy pequeño.

[en]

Amazed, as most of you, that Spain and Netherlands made it through to the final. At the beginning of the World Cup no one could have predicted this final, most would have said they were good teams, with possibilities, but Germany, Argentina, Brasil, France, Portugal and even Italy looked like better options to most.

I thought Spain would get a nasty defeat from the Germans, I wanted to see this final between two nations that have never won the cup, but really thought it wouldn’t happen. Germany seemed simply formidable and yet, it fell by the closest of margins and by defense player’s goal (Puyol).

I have some very dear friends in Spain and they are wild with excitement. Most in Spain can’t believe it either, after many cups being big contenders and not living to expectations.

How is this related to marketing or the web? Read more »

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What business people use in LatinAmerica and Spain

June 24, 2010
By Mario Canamar

[es]

En el mercado hispano, la red social de negocios es Xing.com y aunque LinkedIn ha comenzado a tener un lugar importante, gracias a la adquisición de Neurona.com por parte de Xing (entre otras adquisiciones), esta empresa se ha vuelto el líder en redes sociales de negocios para Latino América y España.

[en]

A common misconception is that social media in the Hispanic markets is not as important as it is in Canada or the USA. Certainly, it will be hard for Colombians, Mexican, Chileans or Spanish people to prefer a primarily English based social media website. A lot of them do use the same websites as people in US or Canada, but there a few differences in choices that completely different and unknown to most English speaking users. Read more »

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