Monthly Archives: July 2010

There is a growing awareness of the need to go online. Most business owners today understand that you have to be online to even exist. The question that most of these business owners have is: Is it really for me? Or as an extension, if I go online, will I be able to sell? Is people really looking for my product online?

We tend to confuse online marketing with creating websites. And even though creating a website is an important decision and can be a powerful tool for your product’s marketing, it is hardly the only way to market online. The internet has more than websites, it is used for email, for social communication, for information and for entertainment.
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Amazed, as most of you, that Spain and Netherlands made it through to the final. At the beginning of the World Cup no one could have predicted this final, most would have said they were good teams, with possibilities, but Germany, Argentina, Brasil, France, Portugal and even Italy looked like better options to most.

I thought Spain would get a nasty defeat from the Germans, I wanted to see this final between two nations that have never won the cup, but really thought it wouldn’t happen. Germany seemed simply formidable and yet, it fell by the closest of margins and by a defense player’s goal (Puyol).

I have some very dear friends in Spain and they are wild with excitement. Most in Spain can’t believe it either, after many cups being big contenders and not living up to expectations.

How is this related to marketing or the web? (more…)