Google is taking caffeine and its about to become a little brat running around the house and messing all the stuff… or is it?

So Google has been rolling out Caffeine. As per their announcement before the holidays, Google was not going to commence rolling out the new changes in their indexing algorithm until after the seasons. According to several people among the SEO community, Caffeine has been seen in several servers across Google US.

As per Google’s own, Matt Cutts states: “It’s a re-write of our indexing infrastructure. It’s taking the old way that we used to index things that we’d crawled around the web, and we’re replacing that with new architecture that’s fresh and that had been written to be more scalable, more flexible, [with] the ability to attach different types of data, and in the process of indexing, the ability to do more documents for a more comprehensive version of the web, and the ability to do it faster.” (Text boldfaced for dramatic effect)

With the addition of real-time search and the new indexing techniques, ranking in Search Engines is becoming much more complicated than ever, and yet, for those who know, it seems to be as simple as ever. Soon people will come out with “magic” formulas to get your site ranking better. Is this the end of days for Search Engine Optimization? Will our Search Engine Optimization friends begin starving to death? Have the search engines finally put a stop to a practice that some consider wrong and immoral? Will Search Engine Optimization be a thing of the past? Nah! Changes come and go all the time and sooner than we know all is going to be business as usual (it actually hasn’t changed much, really).

Search Engine Optimization in the horizon

What does the future entail for the Search Engine Optimization industry? The reality is that SEO has been since quite some time, one more of the many tools available to online marketing companies. Should people begin worrying about the changes and how these will affect their rankings? Only if your site is small, has very little to give and its not updated regularly (all those online brochures out there, I’m looking at you!).

This Matt Cutts video talks about many other things, but please pay attention to about the minute 22 where he mentions Caffeine (and the quote from above this post).

Ma Cualli Ohtli!

©2012 the Marketing stuff. All Rights Reserved.

So Google is having a killer week. They just released several things out and plan on stomping on everything and everyone of their competitors. Just when you thought Bing was quirky, but if fixed may have a chance, Google comes out and shows some brawn by pushing out several new products and features in about two days grace.

One such interesting change is related to search. Big Bro is now watching everything you do, whether you are signed in or not to its many, many services. The personalized results are in theory a great idea, as Google will learn with use what you prefer and what you like, tailor suit the results to fit your preferences invisibly and make it an overall seamless experience. We’ve had this feature when signed on to any Google service and performing a search. But the big G has just announced that your searches will be personalized even if you don’t sign in. Considering that only by clearing your cookies on your browser or disabling the feature in a not very obvious way (but accessible non the less), we may consider that Big Bro will now have much more information about everyone else.

For search engine optimization this is kind of a curse, as SEO experts will need to change the way they optimize sites… or maybe just start providing the best possible services online. Of course, any small business will have a harder time of attracting people, but we will need to see how this pans out and keep a close eye on search changes.

Ma Cualli Ohtli!

©2012 the Marketing stuff. All Rights Reserved.