What can a brilliantly executed idea do?
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¿Qué es un afilador de lapcies artesanal? Hay ideas que parecen una locura o una fantasia y sin embargo, todos los dias encontramos más ejemplos de éxito basados en conceptos que parecen broma. Tal es el caso de el afilador de lapices artesanal que se dedica a vender lapices finamente afilados a mano. Esto nos hace considerar 4 cosas:
1. No es lo que vendas, sino cómo lo vendes. Tener un producto estelar es importante, sin embargo, no siempre es seguro de éxito.
2. ¿Es en serio? Cree en lo que haces y hazlo saber a los demás.
3. Se trata todo de ti. La gente compra de la gente, es importante que el producto es el negocio, pero es el artesano el que lo vende.
4. Si a la primera no lo logras... debes seguir intentando. No importa cual sea tu negocio o cuantas veces hayas fracasado, lo importante es que te levantes y vuelvas a intentar. El verdadero camino al éxito es no rendirse.
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Image via Wikipedia
What is an artisanal pencil sharpener? Well, most of us remember when we had to sharpen our No. 2s in school. I still remember how in between classes I had to sharpen my pencil and the pride and peace it brought having an excellently sharpened pencil, specially if they didn’t break. There were cheap pencil sharpeners that almost invariably resulted in a broken tip. And then, there were others that sharpened the pencil like a really pointy dagger. So, there are sharpened pencils and Sharpened pencils.
The whole point of this pencil sharpening talk, is not to promote the guy, but to make you think. How much time we devote ourselves to creating an amazing and unbelievable idea to make a business and in the end, it just turns out to be one more in the bucket? We fool ourselves by thinking that the idea has to be extremely well thought and complex and yet, a guy who sharpens pencils for a living is more successful than most.
He’s not alone. The internet has sparkled crazy business ideas all over. More amazing still is the fact that so many are willing to buy!
1. It is not what you sell, but how you sell it.
You can sell anything and be successful. Who would have thought selling water in a bottle was a business idea worth millions? Or creating a little page for people to connect would make of a kid a millionaire? Can you believe a blanket with sleeves is an amazing business? It is not what you sell, but how you sell it. Water in a bottle sounds simple, but what if you say its crystal clear and purified water of the cleanest river in your area and add nice packaging to boot? Or, a site for people to connect sounds cheesy, but what about a site to stay in touch even with friends and family long lost?
2. Are you serious?
You have to believe in yourself before others can believe in you. Be serious about what you do, do it the best way possible and let people know it. Its ok to joke and make fun of yourself, but don’t let anyone see that you don’t believe in what you do, better still, TRULY believe in what you do!
3. Its all about you.
People buy from people. Let people see you believe and people will buy. Enjoy what you do, take pride in it, be the best at it and the confidence you gain will make people believe your product is worth it. Remember, the product is the business, but you are the seller!
4. If at first you don’t succeed…
Most entrepreneurs fail miserably many times over. Some are successful on the first or second try. No matter what you try, if you fail, get up and try again. The real road to success is never giving up hope.
Por muy tonta que parezca la idea,puede ser que alguien lo necesite!!.Vender tú producto,vender tú servicio,todo consiste en lo mismo,cubrir y satisfacer las necesidades que otros tienen, y sino lo compartes, sino lo cuentas, sino lo gritas, los demás no sabrán que lo ofreces y estarás perdiendo ventas.
Esa es la estrategia de mercadeo más antigua de la historia.
Y si descubrimos que nuestro producto no se “vende” lo habrás intentado,habrás adquirido experiencia, y sabrás como hacerlo mejor la próxima vez,siempre habrás ganado algo.Como tú bien dices, Mario, “lo importante es volverse a levantar”.
Mi querida Ana, tienes toda la razón. Cómo en el caso en cuestión, las necesidades pueden ser una simple vanidad, curiosidad o como una broma. En el caso del afilador de lápices el truco está en que su producto más vendido son su lápiz que incluye un poster. Obviamente está vendiendo el poster, que es un original suyo. La cuestión aquí sería si venderia con el mismo nivel de éxito sus posters si no fuera por la idea del lápiz manualmente afilado… algo relativamente común, con un detalle peculiar (un poster con un lápiz afilado a mano).