How to obtain maximum benefit from your online marketing

Online marketing has become one of the main tools at our disposal, no longer in the hands of multinationals or large corporations, but available to all those who want to optimize their online presence, regardless of the size of their business.

This is why, digital marketing or online marketing has the quality of being able to adapt to company size, but also to goals and objectives and above all, the level of investment that an organization wishes to set at any given time.

From our Marketing Stuff blog, we will discuss some of these points as they apply to companies of different sizes and budgets, to see how these techniques can help them achieve their objectives.

Counselling Therapist is Guelph

Can a counselling therapist in Guelph obtain good benefits from the internet? The answer is yes. For example, Eugenio Counselling has a website that promotes their services and is geared towards providing information and attaining the its online goals.

One of their main services is anxiety counselling. This is why they have written specific information about this service and set it up in www.eugeniocounselling.ca/anxiety-counselling/ which explains how their counselling services can help someone suffering from anxiety disorders or other emotional conflicts while allowing them to optimize this resource.

The organization of the website is such that the main focus is conversion ensuring that the visitor lands in the page containing the information being searched for. For instance, what is anxiety counselling, how effective is this type of therapy, who can benefit from anxiety therapy.

From that page, a user can fill out a contact form or send an email requesting an appointment and are able to contact the counselling therapist right away.

conexstur

Home renovation company

A home renovation company would try to promote a variety of construction services while showing that their company is trustworthy and experienced. Being able to convey the quality of their craftsmanship and the level of professionalism of their trades, are key to ensuring that the visitor makes a decision to contact the company.

This is why design is of some importance. To showcase the work, we need the best possible light and to do that, the design has to be clean and highlight the images of past work. People judge the capabilities of a contractor by the quality of work they have done. This is why we have worked to carefully select the images shown on the main services and included past work imagery showcasing kitchen renovations and basement renovations, for example. Woodridge Construction was delighted to see their work in a display that enhanced their quality. Similar case with Home Renovations Guelph, another contractor in the Guelph area who is having a lot of success with his home renovations company.

Their old construction or renovator website was simple, and lacked appeal to higher end customers. Kitchen renovations are a high end product that people are willing to spend on as long as the final results makes them happy for a long time. Similar with other type of renos, the website should be a reflection of the company it represents.

Pregnant women clothing shop

photography-website-designA very different scenario is that of an ecommerce website. Because of its nature, all efforts should be put into producing sales on each product and promoting the sales available online. Our client, a pregnancy hospital gowns shop, was having a tough time selling their products, hospital gowns for pregnant women. The idea is interesting and has appeal, women don’t like having to wear those drab hospital gowns that leave little to the imagination and prefer to look good and feel comfortable wearing a well designed hospital gown.

While price is a factor, the success of an ecommerce store like that depends on more than that. If we look at the website we will find that the colour combinations and the structure of the site plays a big role in directing users to the desired outcomes. A great deal of thought has to be given to the shopping cart experience, in some cases you want to make it more complicated and in most, it should be as simple as possible.

In this type of online stores, taste and style come into play. Showcasing a product for pregnant women in the best light possible, while detailing the benefits will lead to higher conversion rates. Managing its online marketing campaigns, be it adwords, display, or social media ad buys, the website needs to be very easy to navigate and the category structure of the products should be clear without the need of explanation.

Always trust your web marketing consultant, and if you can’t trust them, get one that earns your trust as the web marketing team can be your biggest ally in your way to success.

So… what’s the offer? Or strategies for a downward market

A pack of wieners with a great offer. See the pic…

image

Took it while shopping for groceries the other day, this is a great offer no one can resist. 1 pack of wieners for $3.49 or 2 for $7!

As a matter of fact, most of the store was offering “discounts” and “special offers”. I’ve noticed that in this particular store, they normally have a rotation of offers to keep products circulating. Continue reading “So… what’s the offer? Or strategies for a downward market”

Web Design: Want to sell? Tell me to buy!

How can a business be successful without sales? How can you sell without asking me to buy? This is simple, yet, many people forget this easy basic element of selling.

How can a business be successful without sales? How can you sell without asking me to buy? This is simple, yet, many people forget this easy basic element of selling. You have a great product, its packaged brilliantly and its in your office waiting for me to buy. I may, by chance, get to see it, but I may think its there to adorn your desk. If you want me to buy it, you need to tell me you are selling it! How does this translate to internet marketing?

We spend a lot of time and effort creating great web design but we forget that the most important element is what’s makes things happen… “a call to action”. The concept is simple, you have a product and its shown in your website all over the place. It looks pretty, it has a price, but most people won´t take action unless the required action is obvious. If you want a visitor to fill a form, state it clearly with text and design, make it obvious. If you want a visitor to buy, show the “buy now” button clearly.
Continue reading “Web Design: Want to sell? Tell me to buy!”

What can a brilliantly executed idea do?

What is an artisanal pencil sharpener? Well, most of us remember when we had to sharpen our No. 2s in school. I still remember how in between classes I had to sharpen my pencil…

Pencil sharpener and pencil.
Image via Wikipedia

What is an artisanal pencil sharpener? Well, most of us remember when we had to sharpen our No. 2s in school. I still remember how in between classes I had to sharpen my pencil and the pride and peace it brought having an excellently sharpened pencil, specially if they didn’t break. There were cheap pencil sharpeners that almost invariably resulted in a broken tip. And then, there were others that sharpened the pencil like a really pointy dagger. So, there are sharpened pencils and Sharpened pencils. Continue reading “What can a brilliantly executed idea do?”

Web design on the cheap

It is fairly common to hear things like: “my friend is a programmer and will help me with a website” and “my son knows a lot about computers and he can design my website”. Is this a smart choice?

It is fairly common to hear things like: “my friend is a programmer and will help me with a website” and “my son knows a lot about computers and he can design my website“. People these days think that the internet and specially, internet marketing is so simple that any person with basic computer skills and probably some design or programming skills can promote with great success a business online. Worst still, most people only think in terms of a website, when online marketing is so much more.

Continue reading “Web design on the cheap”