Why is Social Media important

posted in: Social Media

The whole reason for you to have a social media presence is one single goal: to increase revenue. This could be because of better customer service, improved sales conversion, word of mouth on steroids or great branding, but the goal remains the same. SearchEngineOp can help you create and manage your social media networks to achieve measurable goals.

Why Social Networks are Important for your Business?

Managing your social media positioning is critical to your business, but to be really effective you have to develop a proper Social Media Marketing Plan indicating which networks and which objects must be present.

In a world where there are specialized social networking businesses, videos, images or text messages to know which ones is the right one for your particular business vertical is the key to success. Quantifying the objectives, scheduling an action plan and measuring results is essential to ensure profitability in social networks.

What to do with Facebook?

Facebook is the largest social network in the world, where companies have generated communities around their social presence to interact with its members.

The following elements can be a part of your campaign on Facebook:

  • Create a business page
  • Design all aspects of your page graphics
  • Build a community around your site on Facebook
  • Increase your followers with qualified members
  • Develop  Facebook Ads campaigns

From our Facebook page, with qualified followers we can:

  • Post promotional messages for your website or Facebook page
  • Tell your products or services to our supporters
  • Engage customers and listen to issues or concerns
  • Broadcast news and important information
  • Educate on your product usage

The Twitter possibilities

Twitter is the quintessential network of short messages. The information is instantaneous, and monitoring response interactions that follow members is fundamental. It is also a very fast growing social network, particularly among young adults.

For our clients Twitter profiles we normally do a combination of the following:

  • Creating of Twitter channel
  • Design for graphic spaces of their profile
  • Complete management of their profile(s)
  • Interaction with followers

From our Twitter channels with qualified followers we can:

  • Post promotional tweets to your website or twitter channel
  • Tell your products or services to our supporters
  • Receive customer complaints and provide resolutions
  • Improve customer satisfaction with products or services

What about Google+, Youtube?

We also handle the creation, management and graphic design in the other major networks. Pinterest, Google+, and Youtube.

SearchEngineOp can help you manage your social media networks and provide timely advise on which of them and for what purpose it is best to have a presence.

Also manage the creation and maintenance of their profiles on any social media network, especially those listed in specific sectors such as Digg, Reddit, Delicious or Technorati.

What about business networking?

The best and largest business networking website is LinkedIn. Promoting your professional services, for example a financial consultant in Kitchener or a counselling therapist can attract clients and more business if they use LinkedIn properly.