New FTC regulations in the ‘States… good or bad?

posted in: Web News |

The Federal Trade Commission in the US has recently released new guidelines for endorsements. That usually makes no ping online, but as it is, the FTC has added that bloggers are also to be regulated and have now a duty to disclose any “material” connections with the products they recommend. They now consider blogger’s opinions that recommend a product an endorsement and when the blogger has received a gift or payment in cash for the endorsement, he/she is obliged to disclose this fact. (more…)

The truth about paid advertising online

posted in: Stuff |

Online advertising spending has a downward trend and some believe it will continue

As internet users evolve, they stop clicking at the first thing that moves. I remember when the internet was this strange new thing (circa 1993) and most of the time I was just trying to find what to click. That certainly changed over time. The internet has become an every day tool for most of us. The internet has permeated the way we do business, make purchase decisions, share information, keep in touch and work. (more…)

Can I be on top? And why should I be on top… in Search Engines?

posted in: SEO |

Marketing is about exposure and being in the client’s mind when the need arises. That is why marketing gurus talk about “Brand Awareness” which is the knowledge a consumer/prospect/client has of a brand’s existence. This is specially important for products or services that have a high cost and require a long sales process. Examples of these are Real Estate, Cars, Mortgage Brokers. This also helps with services or products that are not a regular need, that are only needed in particular situations. Examples of these are some Translation Services, Lawyers and other situational services.

What’s this got to do with Search Engines and on top?

(more…)

What is the best time to post a link in Twitter?

posted in: Social Media |

The secret to great marketing knowledge is great marketing research. Pretty much like every other marketing methodology available, Twitter is also sensitive to timing. As in social situations, timing is everything when it comes to twitter and when to publish links.

Time matters in Tweeter
Time matters in Tweeter

One of the uses for Twitter is publishing links to your website or blog. Most people use automated tools to post their contents as soon as they become available, but, the disadvantage to this is that most people hardly ever look at the timing of their tweets. (more…)

What real Marketing does

posted in: Stuff |

Wow! I love Apple! Its always a marketing inspiration, no matter where I am and what I’m doing. Most people like the brand, heck, even love it. Some poeple are extreme fanatics and go out and constantly promote it. That kind of brand loyalty, WOM (Word Of Mouth) and supermarketing effect makes Apple a sure marketing example to quote. This edit of Apple’s Keynote address in September 2009 is a way of dissecting the event. Notice how the keywords are related to each product and subject.


(more…)

The Wild New West

posted in: Stuff |

Talking with someone today, we were discussing about how the online marketing has become some sort of wild new west. Every man for himself, no law other than the gun you carried and ripe with opportunity… if you survived! (more…)

1…89101112